DOLLAR THRIFTY Automobile Group is a holding that includes two rental companies, DOLLAR RENT A CAR and THRIFTY Car Rental, formed in 1990. This holding was organized by Chrysler. In 1997, DOLLAR THRIFTY became an independent company, separated from Chrysler. Later, in 2012, the holding was bought for $ 2.3 billion, the largest rental company HERTZ.
For a while, DOLLAR RENT A CAR and THRIFTY Car Rental owned brands: Snappy Rent a Car (was sold in 1994), Eurodollar and General Rent a Car (closed in 1993). At that time, the companies were based in Tulsa, Oklahoma.
Until 2009, the company mainly leased cars of the brands: Chrysler, Dodge and Jeep in the United States, although at some stations it was possible to rent cars of the brand Mazda, Nissan or Toyota. In October 2009, DOLLAR RENT A CAR and THRIFTY Car Rental announced that they intend to significantly expand the range of rental cars through the acquisition of cars of various international brands.
Currently, DTAG (DOLLAR THRIFTY Automotive Group), is among the 1000 most successful enterprises in the FORTUNE list, has more than 1475 rental car issuing stations around the world, 835 of them in the United States. By October 2009, the company had about 7,000 employees, 700 of whom worked in the city of Tulsa.
THRIFTY Car Rental was founded in 1958 and gained popularity among customers by 1987, which was the reason why it was acquired by Chrysler in 1989. By 1990, THRIFTY Car Rental was merged with DOLLAR RENT A CAR. Together, these two companies had 1,028 distribution points in 68 countries.
DOLLAR RENT A CAR was established in 1965 by entrepreneur Henry Caruso from Las Vegas, California. In 1990, the company was also acquired by Chrysler. DOLLAR RENT A CAR had 647 car rental locations in 53 countries, with a significant presence in Europe, the Caribbean and Latin America, including 358 rental locations in the US and Canada.
Cars rented in corporate countries may differ from the model range of cars offered in franchised countries, but the categories of rental cars will be completely identical, according to the international rules of the company. DOLLAR RENT A CAR and THRIFTY Car Rental provide similar cars for rent as inextricably linked to each other.