Booking Group partners up with Ctrip
With the growing demand of Chinese customers to rent a car abroad, Booking Group announces its new long-term partnership with Ctrip — leading travel agency in China — as a part of its continuous expansion to an Asian market.
Through this partnership, hundreds of millions Ctrip customers in China can now search and book car rentals overseas in over 30,000 locations in 150 countries. It also gives more choices to those Ctrip visitors looking for a great value for money and trusting global brands given that Booking Group cooperates with more than 850 car rental suppliers worldwide.
Booking Group considers this partnership to be an important part of the brand’s ongoing international growth strategy across Asia.
Frank Song, Commercial Director, Ctrip, said: “As the biggest OTA in China, Ctrip is very glad to be a partner of Booking Group, the famous broker within car rental sector. By working with Booking Group Ctrip gets to provide Chinese customers the best price for overseas car rental within the Greater China. We believe that it will also help to increase Ctrip market share in China outbound car rental by the strategic partnership with Booking Group.”